Slaughter and May are a leading international law firm based in Islington and were founding members of ISEP. The company are keen to are encouraging staff to take more sustainable travel choices and in summer 2016 they ran a four week travel challenge encouraging staff to travel sustainably and log their green journeys.
The summer travel challenge encouraged staff to commute to work by walking, running or cycling all or part of their journey and to walk to meetings, rather than take a taxi. During the challenge staff logged a huge 3,572 sustainable journeys that totalled more than 23,000 miles.
To encourage staff to sign up and take part:
- posters were placed around the office, a dedicated intranet page and a firm-wide email were used to promote the challenge;
- a host of incentives were offered – anyone who logged at least one journey was automatically entered into a prize draw to win a voucher and the top 3 journey loggers received shopping vouchers.
- taking part was made easy through a dedicated website and smart phone app provided by Sustrans. Staff could use the platform to see how they ranked against other participants and track their achievements from calories burnt to money saved and carbon reduced.
- A firm wide leaderboard enabled both individuals and internal groups to compete against each other and other participating firms.
The initiative was part of a wider intra-firm challenge facilitated by the Legal Sustainability Alliance, which is made up of a group of law firms that are committed to reducing their carbon footprint and adopting environmentally sustainable practices. The competition to be the firm with the highest average number of sustainable journeys per employee was fierce but Slaughter and May reached the top of the table.
For more information about Slaughter and May’s commitment to the environment, visit the firm’s website.